News – Boxed or digital games? New survey favours the former

July 1, 2010 by  
Filed under News

A survey conducted by research company Ipsos MediaCT, and published in trade magazine MCV, has revealed that, based on over 1000 surveyed gamers, 64% prefer actual physical copies of games that they can hold in their hands as opposed to digital downloads.

Ian Bramley (director of Ipsos MediaCT) had this to say: “I believe the preference for physical discs amongst next-gen gamers reflects the potential value they derive from the pre-owned market, which is holding up the preference for physical – this is unlike the music and film markets, “Physical game discs have a long and well-established history, which is a deep mindset to change – particularly when gamers build a physical collection as they fear losing digital versions.”

For me, I think it’s much preferable to have an actual boxed copy in my grasp, although the pluses of digital downloads are many, and I do think this will eventually be the way that most of us will be buying our games. Just think, we’d never have to rely on Royal Mail ever again!


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