News – Boxed or digital games? New survey favours the former

July 1, 2010 by  
Filed under News

A survey conducted by research company Ipsos MediaCT, and published in trade magazine MCV, has revealed that, based on over 1000 surveyed gamers, 64% prefer actual physical copies of games that they can hold in their hands as opposed to digital downloads.

Ian Bramley (director of Ipsos MediaCT) had this to say: “I believe the preference for physical discs amongst next-gen gamers reflects the potential value they derive from the pre-owned market, which is holding up the preference for physical – this is unlike the music and film markets, “Physical game discs have a long and well-established history, which is a deep mindset to change – particularly when gamers build a physical collection as they fear losing digital versions.”

For me, I think it’s much preferable to have an actual boxed copy in my grasp, although the pluses of digital downloads are many, and I do think this will eventually be the way that most of us will be buying our games. Just think, we’d never have to rely on Royal Mail ever again!


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  • Oooheeet

    No not now, NOT EVER! Downloaded games cant be rented before purchase, re-sold, lent out or brought round to someone else's house. They are an attempt to kill the second-hand market & help game produces make even more money by reducing production & shipping costs.

    If game devs actually produce games that were worth keeping then there wouldn't be a second-hand market, but that's too much like hard work!

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  • Chris Wigham

    I'd certainly miss the feel of a limited edition steel case, and I like to see my shelves stacked up with games, even though I'm running out of places to keep them!

    I agree with many of the things you've said Oooheeet. There's certain things that just couldn't be done with digital downloads.

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